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SEO analysis is not just a technical term, but a fundamental pillar for anyone who wants to ensure visibility and recognition online.
But what does it really mean to conduct an SEO analysis?
In summary, it involves a thorough and meticulous investigation of the various components of a website, in order to understand its performance in terms of visibility on search engines.
This analysis can also be performed independently with free SEO analysis tools, which have made it increasingly simple and accessible to subject your site to a “check-up”.
And the reason behind this need? The “positioning”.
Today, the competition on Google’s SERPs is fierce, securing a good position in the search engine results can make the difference between being discovered by a potential customer or remaining in the shadows.
That’s why understanding and correctly implementing SEO analysis is essential for the growth and success of a website.
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94% of people click on organic results rather than paid ones.
With our Onsite Analysis, we examine every aspect of your site to identify opportunities and obstacles to your online presence. We use cutting-edge tools and detailed human analysis to provide you with a comprehensive SEO audit.
The quality and quantity of your backlinks can make or break your SEO strategy. With our Backlink Analysis, you will get a clear picture of your backlink profile and how it affects your SEO positioning. We use advanced tools and a human approach to provide you with an SEO audit that goes beyond simple numbers.
Keywords are the heart of SEO. With our Keyword Analysis, we identify the most effective keywords for your industry and how to integrate them into your strategy. Our team is at your disposal to provide you with precise guidelines on how to use keywords to compete effectively.
94% of people click on organic results rather than paid ones.
Ensuring Visibility on Search Engines: Search engines, like Google, act as a digital compass for users, helping them find, read, and evaluate the content of various websites online. If this content is not adequately optimized for SEO, through tools like “website SEO analysis” or “online SEO test”, the likelihood of your site reaching the coveted first page becomes minimal. In practice, unoptimized content can seriously hinder the visibility of your site.
Strategic Planning and Intervention: It’s not enough just to identify obstacles. Once pinpointed through a thorough “SEO analysis”, SEO BUSINESS offers a detailed “website SEO check” and provides a comprehensive document, enriched with targeted advice to overcome these obstacles. Whether it’s your development team or ours, the goal is clear: optimize the website to ensure that it has the best possible conditions to reach and maintain the first page on search engines.
Maximizing the Efficiency of Digital Strategies: No matter how robust your link-building strategy is, how frequently you publish valuable “blog articles”, or how many new products you add to your site. If the site itself is not optimized by a “free SEO analysis” or a thorough “SEO check”, all these efforts could be in vain. An unoptimized site acts as a barrier, limiting or, in the worst case, completely nullifying the results of your online marketing activities.
94% of people click on organic results rather than paid ones.
On-page analysis is crucial to understand how search engines perceive your website. It involves evaluating elements like content, meta-tags, keyword usage, URL structure, and much more. To perform an effective on-page analysis, there are numerous tools, both Italian and international, offering detailed functionalities and valuable insights.
Italian Analysis Tools:
SEO Zoom: Considered one of the best Italian SEO tools, SEO Zoom offers a wide range of functionalities for on-page analysis, including optimization suggestions and detailed content analysis.
International Analysis Tools:
Screaming Frog: A popular desktop-based SEO crawler, Screaming Frog analyzes your entire website, detecting issues such as broken links, missing or duplicate page titles, and meta description problems.
Ahrefs Site Audit: Part of the Ahrefs tool suite, the Site Audit provides detailed on-page analysis, highlighting issues like duplicate content, title tag problems, and many other on-page issues.
SEMrush: In addition to its extensive range of keyword research and competitor analysis tools, SEMrush also offers a site audit feature that analyzes on-page optimization and suggests improvements.
Moz Pro: Known for its “Domain Authority” metric, this platform also offers on-page analysis tools, helping users to identify and solve issues that could hinder the site’s positioning.
94% of people click on organic results rather than paid ones.
Off-page SEO analysis refers to all activities and factors outside of your website that influence its visibility and positioning in search engines. This includes, but is not limited to, the quality and quantity of backlinks, social media presence, citations, and other online marketing activities. While on-page analysis focuses on what happens directly on your site, off-page analysis concerns how your site is perceived in the vast ecosystem of the Internet.
Off-page analysis tools are essential for understanding your site’s backlink profile, identifying link-building opportunities, and monitoring your brand’s online reputation.
Ahrefs: One of the most powerful backlink analysis tools on the market, Ahrefs allows you to examine your site’s backlink profile, as well as explore the backlinks of your competitors. It also offers tools for keyword research, content analysis, and position tracking.
SEMrush: In addition to its on-page functionalities, SEMrush is known for its backlink analysis tool. You can also monitor your site’s social media presence and branding activities.
Majestic SEO: Focused exclusively on backlink analysis, Majestic provides detailed insights into your site’s backlink profile, with metrics like Trust Flow and Citation Flow.
Moz’s Link Explorer: Part of Moz’s suite of tools, Link Explorer provides a comprehensive overview of your backlink profile, including recently acquired and lost links.
BuzzSumo: This tool not only allows you to find popular content in your industry but also shows you who has shared this content. It’s great for identifying influencers and outreach opportunities.
Google Alerts: By setting up alerts for your brand name, products, or related terms, you can monitor mentions of your brand on the Internet and respond promptly, whether it’s for link-building opportunities or reputation management.
Brand24: A brand monitoring tool that alerts you when your brand is mentioned online, allowing you to respond quickly.
OpenLinkProfiler: A free tool that lets you get an overview of the recent backlinks pointing to your site.
In the SEO realm, off-page analysis is essential to understand and improve the reputation and authority of your site in the broader context of the Internet. Using these tools, you can gain valuable insights and devise effective strategies to improve your positioning.
94% of people click on organic results rather than paid ones.
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